Crisol: A Taste of Christmas' Cooking
Turning up the classics to celebrate the most delicious time of the year.
Crisol approached us to create a holiday campaign that boosted brand love. We focused our strategy on the convergence of food and music as cornerstones of Dominican Christmas celebrations, and encountered the opportunity to reference what is for many Dominicans, the most treasured staple of our holidays: Cima Sabor Navideño (translates roughly to ‘Cima Christmas Flavor’).
Cocina Sabor Navideño channeled the nostalgic joy of our popular holiday songs to honor their partner maker of Dominican Christmas: our delicious food. Drawing inspiration from vintage music and radio broadcasting, this campaign was a celebration of the iconic dishes that compose the ultimate Dominican Christmas' Eve dinner, inspirited by a soundtrack of beloved Christmas merengues with a tasty twist: reimagined lyrics that were all about our yummy Christmas food, because Christmas begins with your cooking with Crisol!
Crisol Presents: A Taste Of Christmas' Kitchen's Classics | | Rice and Beans | | Christmas begins in your kitchen.
Crisol Presents: A Taste Of Christmas' Kitchen's Classics | | Pastelitos | | Christmas begins in your kitchen.
Crisol Presents: A Taste Of Christmas' Kitchen's Classics | | Leaf-Wrapped Cakes | | Christmas begins in your kitchen with Crisol.
In Christmastime, the Russian Salad is more Dominican than a Tambora. | | Christmas begins in your kitchen.
Starting November and taking over the country. | | A Taste of Christmas' Kitchen. | | Christmas begins in your kitchen.
Digital + Radio Activation. Cocina Sabor Navideño Christmas Wishes: We launched a campaign site where people were invited to record and submit Christmas wishes to their family and friends. These loving messages from everyday Dominicans were edited into the radio ads for our campaign, airing on Cima Radio during Cima Sabor Navideño.
We worked with talented local chefs to develop a series of Cocina Sabor Navideño Recipes of classic Dominican Christmas dishes. We created a premium booklet that was distributed as a newspaper insert, and printed each recipe as a series of collectible Christmas cards to be distributed at supermarkets. The recipes were also available on our campaign website.
