BM Cargo: We Can Ship It
BM Cargo, worldwide logistics and freight transport company, asked us to create a campaign targeted to online shoppers in Santo Domingo, who rely on couriers to have their purchases shipped into our lovely island in the Caribbean. Our goal was to allure potential new customers, making them aware that for BMCargo, no package was too large nor too heavy.
'If you can buy it, we can ship it' introduced Dominican shoppers to outlandish online stores that offered curious products of colossal proportions, to show in a memorable glance that BM Cargo welcomes all large and hefty orders. Combining outdoor and digital media, our audience encountered our message during two key stages of their journey: when they browsed and shopped online, and as they headed to their current courier to retrieve their packages.
Although the e-commerce element of our campaign was fictional, the interactive websites functioned as a promotional platform, social media amplification tool, and database builder. Visitors could play with our entertaining product customization menu to create their orders of pimped tanks and track-ready unicorns, those who shared their final product on their social profiles entered a giveaway to win discounts in their first shipment order with BM Cargo.
