Helping DoorDash increase Dasher sign-ups.

DoorDash was interested in utilizing their available brand assets—photos and illustrations—to elevate the look & feel of their Dasher creatives. We were asked to produce new social & digital assets, leveraging performance insights to effectively target potential Dashers and lift conversions.

We developed three distinct concepts for social creatives, plus one concept for digital placements: GDN, Native, ACI, & app. Our campaign messaging for social was structured for testing, with each concept focused on one brand narrative: Accessibility, Flexibility, & Earnings.

Creative Direction: Graham Prentice & Danilda Estevez

Art Direction: Graham Prentice

Motion Design: Daniel Cruz

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