Turning Uber Eats orders into animated adventures. 

Uber Eats was looking to develop new animated video assets to launch in APAC markets. We were asked to deliver Japanese themed templates, leveraging food-inspired characters that were created and animated by our team for a previous project. 

Our goal was to deliver two concept variations to be tested against each other: one focused on Uber Eats and one combining Uber Eats & Grocery. Insights provided by data guided key creative decisions, determining details like the characters chosen for the stories, the app pages shown, the use of overlays, etc.