Delta Airlines: Airplane Mood
Celebrating cultural connections to inspire and excite Angeleno travelers.
With this influencer program, Delta Airlines sought to reach out to local Angelenos to increase brand awareness and engagement. Our campaign needed to emphasize Delta’s in-flight entertainment and other competitive advantages, in priority routes departing out of LAX to Mexico City, New York, and Seattle, among other destinations.
Inspired by Delta’s promise that No one Better Connects the World, we built our strategy on the bond that travelers form with a destination through the cultural experiences they discover during a trip. Maya Murillo, Lily Martinez, and Kate Ramos were invited to go on unforgettable journeys that brought them closer to their cultural heritage, inspiring them discover themselves while exploring hidden wonders of the city. In these exciting travel adventures, we seamlessly featured Delta’s premium onboard experience, while engaging Latinx Angeleno travelers through meaningful cultural interests.
