How much of yourself would you reveal to a stranger in 30 minutes? 

The international commercial bank Bancamérica established operations in Santo Domingo in 2015 and needed a strategy to successfully integrate to market. Following an arduous RFP process, Bancamérica selected our creative platform to introduce the brand to potential customers in Santo Domingo. 

Deeply Personal highlighted the distinctively human banking style of Bancamérica, by reflecting on the sensitive and intimate nature of personal finances. We devised an intriguing social experiment to distill our message: what’s the most private thing someone would reveal to a stranger in half an hour?  The experiment was published in Bancamérica’s social media pages to mark the launch of our campaign, audiences were directed to our website: DepplyPersonal.com, where they were introduced to Bancamerica’s services and values.