Uber: Drive & Deliver Campaign
Showing there's multiple ways to earn using Uber.
Uber requested new creative templates for an acquisition campaign, targeting potential driving and courier partners in the US, Canada, & Mexico. Our goal was to communicate that Uber offers multiple ways to earn, inviting the audience to sign up to drive and/or deliver through the Uber app.
To develop creative variations, messaging was divided into three categories, based on different RTBs for potential drivers and couriers: easy sign up, earning options, and high demand.
Creative Direction: Camilo Perdomo & Danilda Estevez
Art Direction: Jessica Sedeno
Motion Design: Daniel Cruz
