The magic of traditions that become a family's legacy. 

Coca Cola identified the holidays as a prime opportunity to build a more meaningful connection with Latina Moms, to strengthen brand love. Our strategy focused on the love that Millennial Latina moms feel for their cultural heritage and the Holiday customs that defined their upbringing.  

‘Celebramos like this’ honored Latina moms’ desire to uphold the beloved cultural traditions they adopted from their mamás and abuelas, while incorporating their favorite American customs. Our storytelling highlighted Coca Cola’s meaningful presence in these family moments. Karla Celis and Desiree Gutierrez opened the doors to their homes to share loving and heartwarming family stories, as they gathered to celebrate Christmas Eve and New Year’s Eve, respectively.