Helping Uber reach out to new drivers worldwide.

Uber approached our team to create a global campaign leveraging automation technology. The goal for this project was to produce creative assets with localized messaging, to target potential drivers around the world for Uber’s 25+ lines of business: Uber X, Uber XL, Uber Moto, Uber Taxi, Uber Auto, Uber Assist, Uber Pet, etc. Our campaign objective was to increase driver sign-ups in various markets across North & South America, EMEA, & APAC. 

Through automated creative processes, we developed static and motion templates with dynamic images and headlines, producing dozens of localized variations, with creative assets translated into 30+ languages.